Acquire
Paid media, search, creative, and offer strategy grounded in product economics.
Ecommerce
The storefront is
only the surface.
Ecommerce performance is the result of an entire operating system: acquisition, merchandising, conversion, retention, inventory, margin, and cash.
Convert
Customer journeys, product pages, merchandising, experimentation, and conversion.
Retain
Lifecycle communication, customer experience, repeat purchase, and lifetime value.
Optimize
Product performance, contribution margin, inventory signals, and decision support.
Commerce needs
a commercial view.
A higher ROAS does not automatically mean a healthier business. Trofeo helps teams connect channel performance to the product, margin, inventory, and customer behavior underneath it.
The result is a clearer set of decisions: what to promote, where to invest, what to fix, and when growth is actually creating value.
See the Lilac Blonde case studyTalk ecommerceQuestions owners
actually ask.
Our Insights architecture is designed around consequential operating questions—not filler created to satisfy a publishing calendar.
ROAS vs. Contribution Margin: What Should Ecommerce Brands Measure?Explore the answer library