Case study / 01
Lilac Blonde
in motion.
Ecommerce / Paid social / Merchandising / Lifecycle / AI + automation
The challenge
Make the work
work together.
An independent fashion retailer has to make product, creative, media, storefront, and customer follow-up move together. The work cannot stop at a campaign or a site refresh; each decision has to support the next one.
What we did
Built around
the real job.
- 01
Connected paid social and consumer-facing creative to the products and stories being merchandised.
- 02
Supported the ecommerce storefront and the path from product discovery to purchase.
- 03
Worked across merchandising and lifecycle retention so acquisition was not treated as a standalone channel.
- 04
Built AI and automation work around practical ecommerce decisions and repeatable operating workflows.
Channels + capabilities
The working
system.
Impact
What changed.
The result is a connected body of work across acquisition, storefront, merchandising, retention, and operating systems. Performance figures are private and are not published here.
Selected work
See the
work.
Keep moving