Case study / 02
IHOP
in motion.
Local franchise marketing / Facebook + Instagram / Display / Grand opening
The challenge
Make the work
work together.
A grand opening has a fixed moment and a local audience. The campaign needed to make the Midland opening visible across the digital channels people use every day while keeping the restaurant and offer easy to recognize.
What we did
Built around
the real job.
- 01
Built local digital campaign support around the Midland grand opening.
- 02
Adapted the approved grand-opening creative for Facebook, Instagram, and display placements.
- 03
Kept the message focused on the store, the opening, and the local audience rather than turning it into a generic brand campaign.
Channels + capabilities
The working
system.
Impact
What changed.
The campaign gave the Midland opening a coordinated local digital presence across social and display. Performance results were not provided for publication.
Selected work
See the
work.
Keep moving